Bringing love to town

A new perfume by the renowned brand has been launched recently.

By T. U. Dawood

A perfume creates an armour that lingers in a room long after its wearer has gone. Whether it is a kitty party, a wedding, or a day at work, we can’t help but feel incomplete without a scent on us. Perfumes are amongst one of the few items that are a ‘must have’ for women of all ages. Admit it or not but perfumes have now become a necessity.

Although it was not Valentine’s Day, Cupid paid a visit to Pakistan for the launch of Versace’s new perfume Eros pour Femme. We guess the prominent Italian luxury brand can just about make anything happen and we must say, it was great having the master matchmaker around!

LADIESFUND President Tara Uzra Dawood with actor Moazzam Rana (Photo Credit: Frieha Altaf)
LADIESFUND President Tara Uzra Dawood with actor Moazzam Rana (Photo Credit: Frieha Altaf)

However, before we share details of Cupid’s moment, let’s review the perfume itself. The new scent has crisp notes beginning with top notes of Sicilian Lemon, Calabrian Bergamot and Pomegranate Grains, heart notes of Jasmine Sambac Absolute, Peony and Lemon Flower and finally base notes of Ambrox, Sandalwood and Musk. In other words, the scent gives a dewy and citrusy smell in the beginning and transitions to spring floral and ultimately a weak musk.

Eros Pour Femme has been created by iconic perfumers Alberto Morillas (CK One, DalÌ, Iris PrimaMugler Cologne & Opus VII), Olivier Cresp (D&G Light Blue, Juniper Sling and Angel) and Nathalie Lorson (Dita Von Teese & Black Opium). Even the ad campaign has been created by A-list fashion photographers Mert Alas and Marcus Piggott, which features the beautiful Lara Stone. Every detail has been personally overseen by Donatella Versace who states, “The perfume is the ultimate in power and seduction from Versace, from the captivating fragrance to the elegance of the bottle and the stunning campaign.

Swiss Consul General Emil Wyss and his wife Arie were FROW
Swiss Consul General Emil Wyss and his wife Arie were FROW

The launch event attracted 300 guests and was held at Shapes Health Club in Karachi. The star-studded gold carpet featured celebrities Wasim Akram and Shaniera Akram (who wore Sana Safinaz), Iffat Rahim, Swiss Consul General Emil Wyss and Arie Wyss, Atiqa Odho,  Moammar Rana and Mehnaz Moammar (who wore Sania Maskatiya), Behroze Sabzwari, Sajjad Hassan and Shakila Chhapra, Angie Marshall, Rubab, and actor Ahsan Khan.

The evening began post-sunset with songstress Aliya Chinoy performing ‘Every Breath You Take’ by the Police, only to be later joined by the immensely talented Rozario Fernandes, whose voice not only caused a chatty crowd to pause for a moment but resulted in several videos and photographs being taken of this soon to be star.

Thereafter, followed a dramatic fashion presentation of models Saba, Misbah, Falack, Fauzia, Nadeem, Aris, Ali Javaid, Adnan, Nazish, Zareen and Fiza Batool. The look and style was inspired by Greek Mythology befitting the theme and branding of the perfume. The female models were dressed in Sadaf Malaterre with hair and make-up by Sabs salon and jewellery provided by Zarq of Sonar Jewellers. The look was a glistening goddess look with dewy foundation, long, fluttery lashes, bronzed cheeks, and plush pink lips, all Versace cosmetics. The hair was kept long and open in a quintessentially feminine way.



The male models were dressed as cupids with a bow and arrow in their hands. The grand finale of the evening came when the last Cupid successfully shot a dramatic arrow to a white curtain that came undone, to reveal Fauzia Aman in a white Zaheer Abbas outfit. The crowd cheered at this successful conquest, although initially everyone had been expecting the curtain drop to reveal the bottle of perfume!

Even though the celebrities and decor were glamorous, the event itself failed to live up to the luxury exuded by Versace globally. The weather was quite humid and uncomfortable with a handful of fans only to cool the guests who had come to experience the ultimate in pampering.  There sadly wasn’t sufficient presence of the perfume either, which was a shame as it was her night, so to speak. Many guests left without experiencing the scent of Eros pour Femme, but then this is Pakistan and too often guests leave a wedding without meeting the bride and groom.

This article was originally published in You!